Sure, here’s a rewritten version of the article:
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So, get this—Sega, that massive Japanese company we all know (or should know), just announced a bit of a bummer in their sales for the first quarter of their fiscal year. A 13 percent drop! Seriously. It’s like, how’d that even happen?
Their Consumer section, which is part of their Entertainment Contents division—sounds fancy, right?—pulled in ¥44.6 billion, which is about $301 million if you’re like me and can’t do math in your head. But last year, they were at ¥51.3 billion (that’s $347 million). So yeah, a noticeable dip. Ouch.
Now, what’s interesting—well, interesting-ish—is that their operating income for games took a nosedive, from ¥8.9 billion ($60.2 million) to ¥5.2 billion ($35 million). Like, why? I dunno.
But wait, there’s more! New game sales? Apparently, they were “steady,” whatever that means. But they still went down 33 percent, from ¥3.9 billion ($26 million) to ¥2.6 billion ($17.6 million). I mean… is that steady? Who knows. And then there’s catalogue sales, which kinda tanked by 21.4 percent. From ¥11.2 billion ($75.8 million) to ¥8.8 billion ($59 million). Bummer.
Yet, despite all that, Sega’s feeling optimistic—I guess? They’re betting on Sonic Racing: Crossworlds and a new Football Manager game to turn things around this year. Fingers crossed, I suppose.
Oh, and by the way, overall net sales for Sega Sammy were down 22.7 percent, ending up at ¥81 billion, or $548 million. Quite the chunk, huh? Wild times.
