Oh man, so here we go. Meta and EssilorLuxottica have been teaming up, right? And guess what? They’re throwing Oakley into the mix with some new smart glasses. Yep, Oakley. Kinda cool, or maybe just… another thing. Depends how you look at it.
So earlier this year, Mark Gurman from Bloomberg (you know the guy, kinda knows his stuff) dropped a hint that Meta wanted to go beyond Ray-Ban Meta. Like, “Hey, let’s bring in Oakley, and maybe even fancier stuff with screens!” But that high-end thing? Still in the mystery box. Maybe it’s coming, maybe not. Who knows?
Anyway — wait, no — where was I? Oh, yeah, Meta’s CTO, Andrew Bosworth (you might know him as Boz), pretty much spilled the beans on Twitter. Or X. Whatever it is now. He posted this pic showing the Oakley and Meta brands all cozy. And over here, I’m thinking, “Alright, so this is real?”
But don’t get all excited just yet. Details? Sparse. Like, we’re in the desert here. Gurman said the Oakley ones might be for athletes. Launching soon-ish? Question mark?
Oh, and, side note, Meta’s been playing nice with EssilorLuxottica for a while now. Remember when Facebook (before it was Meta) launched Ray-Ban Stories in 2021? Then, boom, Ray-Ban Meta dropped in 2023 with all the bells and whistles (like better audio and cameras). Maybe this Oakley thing’s the next ride?
Last year, around 2024, Meta said they’re keeping this partnership going till, like, 2030! Zuckerberg was all about turning glasses into the next tech platform or something. Was it a sales pitch? Maybe. But kinda makes you think, doesn’t it?
And let’s not forget — EssilorLuxottica isn’t just about Ray-Ban and Oakley. They got brands like Persol and Oliver Peoples too. Plus stores like LensCrafters. So, hey, they’re pretty much everywhere.
Alright, that’s it for now. Let’s see what happens next.
