Rokky Acquires ChinaPlay Store | PC Games Insider

Oh, man. So, Rokky’s just pulled a big one, grabbing this Chinese platform, ChinaPlay. Yeah, I know what you’re thinking—why should we care? Good question, honestly. But here we are.

So no numbers, no frills about the deal. ChinaPlay, they do this thing where they help non-Chinese games hop into the Chinese scene. Like some kind of gaming ambassador or something. Last I checked, they were getting around a million eyeballs on their games every year. Not too shabby, right?

Now here’s where it gets sorta tricky. China. Gaming. Who knew it was this maze? Full of rules like a board game but with more headaches, trust me. Anyway, Rokky’s big guy, Vadim Andreev—he’s pumped. Thinks this whole buying move is gonna make life easier for game devs wanting a slice of that massive Chinese pie. I mean, 322 million gamers? That’s like… a lot of people. Sometimes I wonder if they ever sleep.

Moving on! Denis Glukhov from ChinaPlay jumps in with his two cents. He’s all “we’re going places, bigger and better.” Typical, right? But he’s got some plans like beefing up loyalty programs or splashing more game choices around. Seems like they’re rolling out the red carpet for global publishers and Chinese gamers alike.

Quick sidenote: Just so you know, I used to do some writing gigs for Rokky. Not that it matters in the grand scheme of things, but hey, full disclosure. Keep it real, folks.