Switch 2 Packaging May Confuse Shoppers, Say Retail Workers

Okay, so imagine this: Nintendo’s coming out with this Switch 2 thing, right? You might think they’d learn something from their past. Spoiler: they didn’t. The new console? Looks kinda like the old one. I mean, sure, it’s called “Switch 2” and all. Big whoop. But they slapped it in a red box just like before. I swear, it’s like they’re trying to confuse us. Or maybe I’m just easily confused. Could be both.

So, there’s this photo floating around on that place formerly known as Twitter… X? What are we calling it now? Anyway, influencer Wood Hawker makes a point about the packaging. He put two boxes side by side, and people lost it. The argument’s hotter than the debate over pineapple pizza.

And it’s not just gamers in on this chaos. Celia Bee, who’s in marketing, chimed in like she’s seen this show before. She says working in retail gives you a front-row seat to how people think—or don’t, really. Apparently, even if there’s a big ol’ “2” on it, it doesn’t matter. Wild, right?

Some dude named ItsNeon2401 is over here nodding like a bobblehead, throwing in his two cents because, you know, retail veterans have seen things. “Trust me,” he says, “people are totally as spaced out as Wood says.” No, seriously, they could probably miss the “2” even if it lit up and sang show tunes.

Anyway—wait, where was I going with this? Right. Wood ended up making a video after all this hullabaloo. Says we’re not all living in The War of the Worlds here, just calling it a tad confusing. Like, no need to grab your pitchforks, folks. Or maybe grab them, if that’s your thing.

Oh man, this really gives off some Wii U vibes, you know? Remember that whole mess? “Hey look, it’s a new console! (But actually looks like the old one.)” Marketing faux pas to the max. Even Nintendo’s old top dog, Iwata, admitted they kinda botched it back then. Didn’t really make the Wii U sound like something you’d wanna break the piggy bank for.

But hey, they’re predicting big sales for this Switch 2 thing. Like, way better than the Wii U did. Everyone predicts sunny weather too but packs an umbrella just in case. Retail folks better brace themselves, though. That packaging? Going to be a pain for them. June 5th is D-Day, my friend. Good luck out there.