Sure thing. Here’s the revised article:
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So, get this: Fredrik Loving, the dude with a résumé that stretches longer than a Monday morning coffee line, just scooped up the position of global honcho over at LEGO’s gaming division. He spilled the beans on LinkedIn, which—let’s be honest—has kinda turned into the place for dropping life tidbits and career twists.
Fredrik’s been cruising from Spin Master, where he held the fort as president for what feels like forever… or at least five-and-a-half years. But that’s just a slice of his pie. Before that, he had gigs at places like Rovio and DICE. Yeah, the very DICE responsible for Battlefield—a series I’ve sunk more hours into than I’d care to admit. Back in 2017, he decided to shake things up with Goodbye Kansas—a narrative-driven venture that he waved goodbye to a couple of years later. Insert dramatic “goodbye” pun here, right?
On LinkedIn, Fredrik wrote this heartfelt note. He was all, “Thanks for the epic times at Spin Master and the whole crew there. Y’all are awesome.” Okay, maybe not in those exact words, but you catch my drift. Then he drummed up excitement for what’s next: teaming up with LEGO as their bigshot in gaming. LEGO! The brand we’ve all probably stepped on barefoot and cursed at, but still love.
Anyway—oh, why am I backtracking?—in recent moves, LEGO’s decided to stop just lending out their brand left and right to other game developers, which, if you ask me, was a bit like over-committing to gym memberships in January. They learned from their big gaming escapade back in the ’90s and now want to handle things in-house. Pretty gutsy, huh?